Digital Marketing has become a need to know for all entrepreneurs / staff in this day of age. Digital marketing encompasses a huge spectrum including Social Media Marketing.
Social Media Marketing is an essential and dynamic method that companies can employ to enhance their brand awareness, build their company reputation and increase their digital presence. Ai-infused Social Media Marketing provides companies opportunity to leverage on Ai to achieve greater efficiency in their social media marketing effort.
This workshop will provide you with a solid understanding of digital marketing strategies, and how to apply Ai on SEO, content creation, and social media marketing across Facebook, Instagram, TikTok, and YouTube. You will also learn to analyze and interpret analytics to evaluate the success of your campaigns.
By the end of the training, the participants will be able to:
- Understand Digital Marketing Fundamentals
- Identify suitable social media platform to reach their prospective clients.
- Design the social media plan for the company.
- Produce suitable content for each social media platform to reach to their target audience.
- Apply SEO in social media campaigns.
- Leverage Ai tools to enhance digital marketing efforts.
- Manage Facebook marketing through free and paid methods.
- Know how to leverage on YouTube and TikTok for their video marketing.
- Enhance awareness and revenue through live promotion.
- Analyse and interpret analytics
- Evaluate social media marketing campaigns
